This master class features two powerhouse executives shaping contemporary music and live entertainment. Shawn Gee, President of Live Nation Urban, and Kevin Shivers, EVP & Managing Executive at Wasserman Music, will discuss leadership, strategy, and the cultural impact of live music and artist development. Through moderated conversation and audience Q&A, the session will explore strategic career navigation, building platforms that uplift culture, and how executive leadership influences the future of touring, branding, and creative strategy across the music industry.